The heat was on at the OutDoor show in Friedrichshafen that ended on July 18. The number of trade visitors increased by 6 percent to 20,460. Following the procedure introduced by AUMA, the council of German trade fair operators, these figures mean entries per day rather than visitors, but the organizers of the show said the time that visitors spent on the venue increased to an average of 2.0 days per person from 1.8 days last year.
Visitors came from 87 countries, but naturally with a strong participation from Germany. Sixty percent came from abroad, with a strong presence of retailers from neighboring Switzerland and Austria. The number of exhibitors jumped by 7 percent to 868, and they came from 39 countries.
Sustainability was a big topic at the show. Early morning breakfast conference dedicated to this issues drew almost 450 representing more than 250 brands.
Little criticism came for the new layout of the show, which had the intended effect of attracting more traffic in the eaqstern halls. The tent exhibition was shifted to the traditionally prestigious hall A1 on the west side of the fair, taking the place formerly occupied by the big international brands. In fact, the complaints came mainly from the smaller exhibitors that used to be hosted in A1, taking advantage of the traffic provided by the big ones that had their stands there.
Some of the big dudes were placed in hall A7, including The North Face and Columbia, and they were not particularly amused. Especially during the first two days, when it was really hot outside, the air-conditioning did not work in that hall. Neverthless, TNF, which had pulled out of the show in 2009, has indicated that it will show again at the European fair in 2011 (dates set for July 14-17).