Thule is offering retail stores a modular solution for easier viewing of the company's products, seeing it as a move to strengthen its presence in the retail stores and to facilitate the customers' choice of the products. It is already in use at Thule's own brand store in Malmö, Sweden.

The centerpiece of the concept is a hub that can be expanded and adapted to size and needs. The modules fit all of Thule's product categories and can be expanded to create a small pop-up corner or a large-scale department in a sporting goods store.

Reportedly, Thule wants to grow at retail either by opening new brand stores or by investing in the stores that carry its products.