Timberland has promoted Stewart Whitney, who is currently vice president and managing director for the Timberland and Napapijri brands in Asia, to brand president effective Oct. 5, 2014. Whitney will report to Patrik Frisk, who has held what is to become Whitney's new position since the brand's acquisition by VF Corporation in 2011. Frisk was promoted to president of VF's Outdoor Coalition for the Americas last April.
Whitney has led Timberland's growth in the Asia-Pacific region since 2008. During his tenure, Timberland's Asia business has more than doubled. Whitney began his career with Timberland in 2000 as part of the global marketing team, focusing on the Timberland Pro business, which serves the industrial and commercial markets. His responsibilities later expanded to include leadership roles in product, sales and finally general management. In connection with his new role, Whitney, who is a native of Michigan, will relocate from Hong Kong to New Hampshire this autumn.
In Asia Whitney will be replaced by John Gearing, whose new role is vice president and managing director, Timberland and Sportswear VF, Asia Pacific. Gearing joined VF's Asia Pacific business in 2011 and has most recently served as vice president and managing director, direct to consumer and multi-channel development.
Timberland has announced further promotions. Lisa Demarkis, previously global vice president of footwear and a Timberland veteran, assumes the newly-created role of global vice president of product, overseeing footwear and apparel product creation. Chris Pawlus, senior global creative director, has been promoted to vice president, global product creative director and will now oversee both footwear and apparel. Finally Jeff Thompson, vice president, global footwear product development, has been promoted to vice president of footwear, in charge of product management, development, engineering, materials and costing.