Timbuk2, the American brand of urban, cycling and outdoor bags, recently appointed Renato Braaf and Dominic Leijten to sell the brand in the Benelux countries through an entity called Timbuk2 Benelux. Braaf and Leijten have worked for many years on distribution and retailing for brands such as Timberland and Eastpak. They more recently brought Smartwool to the Benelux countries. Timbuk2 Benelux will begin with the autumn 2015 range.
The appointment is part of a reshuffle in Europe, after Timbuk2 ended a broad distribution deal with Bradshaw Taylor, the British distribution group. Earlier this year Timbuk2 appointed Tre Pluss as its partner in the Nordic countries, covering Norway, Sweden, Denmark, Finland and Iceland. Switzerland has already been covered separately by Sport-Concept since 2010 and Timbuk2 is distributed in Italy by Montura.
Partnerships for the U.K and Germany are to be announced shortly. Meanwhile, Timbuk2 has announced the extension of its distribution contracts with Anvil SNH in Korea and Itochu Fashion Systems in Japan. The San Francisco-based brand has been on the Japanese market for ten years.
About 80 percent of the brand's sales take place in the U.S. market at present, but the company's new management, under the leadership since July of a new chief executive, Patti Cazzato, has made it a priority to expand more rapidly in other countries.