Bati, the Turkish outdoor wholesaler and retailer that runs the Adventure Republic stores, achieved overwhelming leadership in the country’s outdoor and winter sports business by taking over the Adrenalin banner at the end of last year. Adrenalin then consisted of five stores, and the network has since been enlarged with an additional store, while Adventure Republic has six stores. The company intends to expand this network of 12 stores to about 20 outlets by the end of 2011.
While this may not appear overly impressive compared with the size of the country, it still represents a huge share of an outdoor market that is still estimated at just around €12 million, after a hit of about 25 percent last year, due to Turkey’s economic and currency troubles.
Bati’s wholesale business was built on a relationship with the Lafuma group and expanded through agreements with Wenger, Laken, Silva and most recently Cébé. The company is still on the lookout for added wholesale business in outdoor footwear and equipment. Its two retail banners are complementary, with Adventure Republic positioned as an urban outdoor and winter sports retailer, and Adrenalin as a more specialized and technical outdoor retailer.