Following a major digitalization effort, Schöffel Sportbekleidung is using a new digital Schöffel Brand Space for its sell-in. The sales tool offers information, training and ordering options as well as assets for everyday business after the pandemic. In the three-dimensional digital space, Schöffel retail partners can explore the brand and order both the new outdoor collection and the new bike collection launched for summer 2020. The new brand space was developed from the digital techniques and working methods used in previous sales meetings and trade shows.
Stefan Merkt, sales manager at Schöffel, said: “Digital sales meetings, a digital brand space, digital contact with the partners, digital dealer training, ordering and a content platform – this is the new normal in everyday business. We have developed an effective set of tools for sales and marketing to be prepared for a new business routine after the pandemic.”
Schöffel had already held an international digital sales meeting with virtual presentations during the first lockdown in Germany. The next step was the digital Schöffel Brand Space, designed and programmed by Meplan, a service agency for trade show presentations and brand staging. Schöffel recently started using the Myagi platform as a new training tool for retailers and works with the Salesforce sales software. With Myagi, retailers have permanent access to Schöffel’s content and can call up access data for a collection or an individual product at any time.