Messe Friedrichshafen reports that, irrespective of the currently still pending political framework for holding trade shows, there is high interest in the international bike industry for Eurobike 2021. More than 800 exhibitors have already registered for the 29th edition of the show, which is scheduled to take place Sept. 1-4 in Friedrichshafen, says the organizer. “The need within the industry to be at the ‘class reunion’ is greater than ever. Everyone is eager for face-to-face dialogue, wants to see the product highlights, talk about the challenges and enjoy the sense of community,” says Stefan Reisinger, Eurobike’s project manager. While he admits that there is still some uncertainty as to whether the show can actually take place physically, Messe Friedrichshafen is rising to the challenges and offering maximum flexibility, transparency and openness to all interested parties. “Registration for Eurobike 2021 is still open and we offer a wide range of participation formats.”

The Eurobike 2021 concept is geared to the needs of the trade and industry, with additional measures to address end consumers. Initially, two B2B days are planned (Sept. 1-2). The Eurobike Awards will be expanded to include the new categories Road & Performance, E-Cycling and Gravel & Adventure. There will also be discussion forums for trade and industry at the Eurobike Academy, the Eurobike Travel Talk and the Eurobike Networking Dinner, as well as the Bike Biz Revolution Conference on the day before the show, Aug. 31. For the first time, Messe Friedrichshafen will host a combined trade/end-user day on Friday, Sept. 3, while Saturday, Sept. 4, will be the dedicated public day with festival flair, events, races, bike travel offers and test & ride arenas.