As part of the “Road to IWA 2022,” the IWA Studio Edition, a new virtual industry show by Messe Nuremberg, will go live on March 12. From 15:00 until 18:00 (CET), participants can expect a compact package consisting of current industry topics, company presentations and socializing in the virtual “Studio Dome.” Highlight topics include the two discussion panels, “Sustainability in the Hunting Industry” and “Challenges for Specialty Retailers.” In between, the IWA community can expect a colorful mix of topics, such as a spotlight on IWA newbies, i.e., new exhibitors and young companies in the industry, as well as exclusive presentations by well-known companies from the optics, sporting firearms, apparel and accessories sectors. Presenter Matt L. Beadle will lead through the program, which will be delivered entirely in English. The IWA Studio Edition is aimed at the entire IWA community. It is therefore open to all specialist, wholesale and retail dealers, exhibitors, suppliers and media representatives from the industry. Interested participants can register free of charge at and will receive their exclusive access data in good time before the start of the event. Further information and all participating companies can be found at