(SGI+) With the third Sports Week scheduled to take place from Saturday, Jan. 25, to Saturday, Feb. 1, 2020, the Ispo Group is again organizing a series of activities and events in Munich and the surrounding area in connection with this year’s Ispo Munich trade show. In keeping with the motto for the 50th anniversary of Ispo Munich, the B2C events will focus on “Be responsible. Be active. Be creative.”

Workshops on avalanche safety, films, e-sports competitions, workouts and trial courses are on offer as well as evening winter hikes and ski tours. Messe München has once again managed to win over local retailers such as Globetrotter, Keller Sports and Sportscheck as partners. Companies such as Schöffel, Mammut, Gore-Tex, Vaude, Madshus, K2 Skis, Lululemon and Icaros will ensure a wide range of interesting activities, attractive raffles and test products for the events. Another important returning partner is the non-profit organization Outdoor against Cancer, which is organizing night hikes at eight different German and Austrian locations.

The highlight of Sports Week will certainly be the third Night Run, on Feb. 1, 2020. This year, the start/finish and action area will move from the open space in Munich’s Olympic Park to the small Olympic Hall. The partners of the 5 km and 10 km runs and the Kids’ Run as well as the Uphill Challenge will offer product tests, training units, entertainment and catering inside the hall. Accordingly, the duration of the event has now been extended to include the afternoon instead of just the evening. Messe München told SGI that the running event is set to grow even larger in the future.

Messe München uses Sports Week in the winter and the new OutDays by Ispo in the summer to engage end consumers with the “Ispo” brand, without opening the trade show itself to the public. It also means to strengthen the social relevance of sport, with more activity, more physical fitness, more awareness and more well-being.

As the “Home of Sports,” the Ispo Group claims to be well positioned and have the right network to create unforgettable sports experiences together with relevant partners. The target group is not necessarily only the active athlete, but also newcomers and beginners. They are invited to try out new sports or just basic physical fitness through the offers of Sports Week. At the same time, the participants are encouraged to think and act sustainably.

The complete program for the third Sports Week is available at www.ispo.com/sportsweek.

98434-ISPO20-Sports-Week-Label-1920x 1080