As reported earlier, for the first time in its 50-year history, ISPO Munich will be held purely digitally from Feb. 1 to 5, 2021. Last week, organizer Messe München reported that numerous international brands have already registered to present themselves and their products in the Expo Area and revealed further details of the upcoming virtual trade show.

Confirmed event sponsors include adidas Terrex, Gore, Mammut, icebreaker and YKK. Deutsche Sporthilfe, the European Championships Munich 2022, the European Outdoor Group (EOG) and the World Federation of the Sporting Goods Industry are among the associations and organizations that support the show.

In addition to presenting new products in the Expo Area’s digital brand rooms (see video below), the event will focus on overarching themes and trends presented in the conference program. One focus topic will be the Covid-19 pandemic and the consequences and benefits for the industry. Each day of the conference program is dedicated to an overarching theme: Creativity, Digitalization, Health and Sustainability. The top-class interdisciplinary speaker line-up already includes representatives from the BMW Group, the Deutscher Industrieverband für Fitness und Gesundheit (German Industry Association for Fitness and Health), Microsoft, Nielsen Sports and YouTube, as well as top athletes such as Catalan ultramarathon runner and alpinist Kilian Jornet.

Proven and well-known formats such as the ISPO Award and ISPO Textrends award ceremonies and winner presentations are part of the program, as is the interactive live pitch for the title of ISPO Brandnew Overall Winners. On Monday evening, the ISPO Cup winner will be announced during the Unveil Night and other exciting topics with economic and social relevance will be covered. The running symposium presented by Runner’s World magazine will provide a thematic deep dive into the topic of running. On Tuesday, the Sports Tech Conference Europe 2021 will take place for the first time under ISPO Munich’s umbrella. This offers valuable impulses around the interface between sports and technology and is free of charge for all ticketholders.

The schedule of ISPO Munich Online follows the same pattern each day: After a short opening in the morning, there is enough time to gain a market overview in the Expo Area, to cultivate and expand networks and to explore the latest trends. From midday onwards, exhibiting companies will offer workshops and masterclasses, followed by presentations, talks and panel discussions on the main stage. All these program items are aimed at the professional audience. Each day ends with public streams for sports and outdoor-enthusiastic end consumers around the world. The streams offer everything from training sessions to product training, tutorials and live talks.

A program overview is available online; detailed information on the program and speakers will follow shortly.

Opening hours during the show days:

  • Expo Area (B2B): open all day, core hours: 9:00-18:00 CEST.
  • Conference (B2B): 10:00-18:30 CEST
  • Public Streams (B2C): 18:30-20:00 CEST

Tickets and registration: