Bildschirmfoto 2021-06-07 um 08.48.19

Raccoon Events, the U.K.-based company behind events such as the National Running Show, National Snow Show or National Outdoor Expo, announced today that it is adding another consumer event to its portfolio: The National Cycling Show, scheduled for June 18-19, 2022, at the NEC in Birmingham. The event aims to be “a home for budding and experienced cyclists, provide a comprehensive retail experience, first-class speaker line-up and a plethora of impressive interactive features under one roof.” More than 20,000 cycling enthusiasts and 200 exhibitors are expected to attend. The organizer says the show is unique in that it offers consumers the opportunity to try and buy the bike that meets their needs, whether it’s a road, mountain, commuter, family or gravel bike. At the same time, it supports independent bike dealers (IBD) who deliver the items purchased directly after the event, strengthening the IBD network in the U.K. The two-day event, which spans 1,300 square meters, is aimed at established, former and new cyclists and will play host to big names on the cycling scene, including Sir Chris Hoy, Jenny Tough, Mimi Anderson and Marlon Moncrieffe, who will lead a program of inspirational talks on the “Inspiration Stage.” The show will also feature a “Cycling 101 Stage,” specifically geared toward those new to the sport, featuring workshops and presentations on topics such as road safety, bike maintenance, cycling as a commuting option and getting started in cycling.