The annual winners of the Scandinavian Outdoor Awards (SOA) for next year’s autumn/winter season were announced by the Scandinavian Outdoor Group (SOG) at Ispo Munich. The international jury, which included experienced outdoor journalists and retailers, evaluated 25 products nominated on to the criteria of design, innovation, functionality, quality and sustainability. Seven emerged as winners.
Aclima of Norway received the Overall Winner Award for its WoolNet Overall, a bodymapped baselayer for cold climates, made with wool mesh, wool rib and wool interlock. The jumpsuit consists of at least 80 percent wool, with man-made fibers added to the net fabric for durability. As at the Ispo Awards, Bergans of Norway won over the SOA jury in the Sustainability category with future.labs.05.A. This design project is a collaboration between Bergans and Spinnova, a Finnish company that specializes in ecological fiber innovations. The Kaarna Trousers from Sasta, a Finnish company, received the Award in the Apparel category. The pants are made from 70 percent recycled wool with recycled polyester-organic cotton reinforcements that use natural Nikwax water-repellency treatment. The wool itself is untreated and relies on its natural performance.
An innovative winter backpack for high-intensity activities was crowned the Hardware Winner. USWE of southern Sweden is a young company (founded in 2007) with roots in long-distance cross-country skiing and offroad motorbiking. It offers a variety of bags and belts for biking, running, and motor and winter sports. Its winning product, the Nordic 10, is a winter backpack that uses the body as a heat source. The multilayer insulation that reflects the heat on the inside and blocks cold and wind from the outside is called Thermo Cell and protects the athlete’s hydration system against freezing.
The Technology Award went to the Reima Weather App, with integrated educational challenges that teach both parents and kids about proper clothing and layering for outdoor activities. Reima also won the Kids Award with the Reimatec Winter Jacket Kulkija, the Finnish brand‘s first-ever high-performance mono-fabric winter jacket made mainly of a single material, Reimatec Eco. It is designed to last, so that it can be handed down from one child to the next. Each jacket has a unique ID to track its journey. A first timer to the Scandinavian Outdoor Awards, Trangia of Sweden, managed to win the Hardware Accessories Award with the T-Spoon. The lightweight spoon/fork combination is made in Sweden with locally produced Ecopaxx, a dishwasher-approved bio-based plastic.
The Scandinavian Outdoor Group was founded in 2000 as an industry initiative to serve outdoor retailers and media in export markets. What started with 15 Scandinavian outdoor companies is now a group with more than 70 members from all over Scandinavia. The SOA product competition was held for the first time in 2005. The SOG is an associated member of the European Outdoor Group (EOG).