Last year, the organizers of the new U.S. trade show The Big Gear Show (BGS) had to cancel its premiere due to Corona and postpone it to this year – with some major changes: The B2B2C (indoor) show originally planned for Salt Lake City, Utah, has become an invite-only B2B demo outdoor event that will open its doors Aug. 3-5 in the mountain resort town of Park City, Utah. The U.S. National Bicycle Dealers Association (NBDA) has now announced its intention to work more closely with the young show as a partner.
The new B2B trade show concept was developed by and for specialty retailers. It is designed to give a select group of 500 hand-picked outdoor and bike retailers, as well as “several hundred brands from the outdoor, bike and paddle industries, the opportunity for a national industry get-together.” The BGS is supported and co-hosted by NBDA and the Grassroots Outdoor Alliance and the bicycle industry advocacy group PeopleForBikes. Having two national bicycle associations on board also has to do with filling the vacuum left since the demise of the venerable national meeting of the bicycle industry, Interbike, in the United States.
The impetus for the BGS to work more closely together came from the new NBDA president, Heather Mason. According to Mason, NBDA and BGS share a commitment to supporting independent bicycle retailers (IBDs). “With the continued change in consumer behavior and mounting supply chain issues the bike industry continues to navigate, the NBDA is more committed than ever to up-leveling how we resource our members - our goal is to give our members exactly what they need to harness the opportunity during this great growth acceleration in cycling,” Mason said. As such, she encourages NBDA members to “share their wish list of topics, resources and learning opportunities with us so that we can invest in creating best-in-class trainings and networking opportunities at The Big Gear Show that will build success and bottom-line growth in 2021 and beyond.” IBDs can vote for their favorite topics on the NBDA website. The focus topics would then be reflected in both the “super seminars” offered by NBDA and networking opportunities with BGS.
BGS’ bike show director, Lance Camisasca, former show director of Interbike, said: “We know that IBDs and bike brands alike are working harder than ever to manage and grow their businesses right now, and we’re so excited to partner with Heather and the NBDA team to provide the bike community access to resources and a growing peer network in our upcoming show programming.” Since Interbike no longer exists, members of the bicycle industry see the BGS as the only opportunity to give bicycle exposure at a national B2B trade show, including a meet and greet.