In 2012, Transa Backpacking, Switzerland's leading specialty outdoor chain, managed to boost its total sales by 16.9 percent to 41.8 million Swiss francs (€33.5m-$43.1m) after VAT compared with the previous year. The increase was partly due to the opening last September of the retailer's new flagship store close to Zurich's main station.
Currently, the chain operates eight stores under the Transa banner, two of which are outlets for closeouts. The number of doors actually decreased by one compared with 2012 as certain shoe and bicycle retailing operations were merged in the framework of the new mega store, but the total selling surface of the chain increased by 1,000 square meters to a total of 8,500 m². The Swiss company, in which Germany's Globetrotter Ausrüstung holds a 25.6 percent stake, plans no further openings for the current year.
The share of internet sales remained below 5 percent of the total turnover. On top of the figures mentioned above, Outdoor Trading, the company affiliated to Transa that operates Jack Wolfskin stores in Switzerland, increased its sales to CHF17 million (€13.6m-$17.5m) up from CHF15 million in 2011. Currently, Outdoor Trading runs 12 Paw-branded stores around the country with a total selling surface of 3,000 m².