The Italian brand of outdoor shoes will show for the first time at the Asia Outdoor fair in Nanjing next month, following a distribution deal for the Chinese market with Acme. Trezeta has also signed new distribution agreements for the Benelux countries and Poland.
With 2,200 employees and sales of $46 million in the last year, Acne is one of the major producers of tents, sleeping bags, backpacks and outdoor clothing in China. It has been working for big foreign clients such as The North Face, Vango, Salewa and Blacks Leisure Group, but lately it has been developing its own Acme brand for the national market.
Half of Acme’s turnover is now in China, and Trezeta’s range of footwear will nicely complement its product line, starting with the spring/summer 2010 season. The company also has some of its own stores.
The Benelux countries will be covered for Trezeta by Inside Brands, which already represents Mizuno in the region. In an unusual set-up, the Polish market will be handled by Hannah, the big Czech outdoor apparel firm, which already services about 200 doors in that country. The deal was struck because Trezeta already has a distributor for the Czech and Slovak markets.
All these new contracts are expected to boost Trezeta’s sales by about 30 percent next year. Its sales declined by 10 percent to €12 million in 2008, and they should be flat this year, in spite of good progress on the German and Austrian market through Kamik’s German sales office.
Officials of Trezeta and Kamik’s Canadian parent company, Genfoot, confirmed that their distribution agreement for Germany and Austria will continue for the foreseeable future, irrespective of the previously reported joint venture between the families that own the Kamik and Aku brands (see issue 2-11 of The Compass). The agents who sell Kamik and Trezeta are the same.
One thing that Kamik and Trezeta have in common is the fact that both brands use OutDry membranes for their top-of-the-range products. Trezeta stopped working with Gore-Tex three years ago, when it introduced its own “Dry-on-Move” technology. It has been renamed as “Natural Ventilation” with the spring/summer 2010 because the name is more international – not because of a major change in the technology itself.