Polartec has announced its annual Apex Design Awards for the top products that feature the material and will reach retailers' shelves for the Fall/Winter season soon. The criteria of the jury were style, function and fit as well as the most inovative and useful way the brands have worked with Polartec garments when developing their new apparel.
The winners are the Embla Kid's Orange Jacket of the Icelandic brand 66° North; the Elana jacket of Aigle; the baselayer Spray It on the Wall of Ternua, a Spanish company; and the Energy Half Zip pullover by Sprayway. Other winners were the jackets Lowe Alpine Nordic, Millet Super Touring and Mountain Equipment Women's Moonlite Guide. Astore, another Spanish brand, secured its award with a new line of sportswear called Doire while Norrøna impressed the jury with its Narvik Warm2 Fleece. Lafuma and Haglöfs each managed to walk home with two awards: The French triumphed with their Rosario jacket and a coat whose name is quite easy to remember: Bufandaflor Caban by Agatha Ruíz de la Prada. The Swedes won with their jackets Reptile Hood and Treble Q Hood.
The Apex award does not promote the awardees on the B2B level alone. Polartec supports the sell-through of the awarded products by delivering hang tags that highlight the winning products at the point of sale. Additionally, Polartec uses the award winners in its own marketing campaigns as well as for product placements in magazines and other media.