After the sale of eVent by GE to Clarcor, a filtration specialty company, at the beginning of this year, the manufacturer of laminates presented itself at OutDoor with an updated corporate identity and product innovations.
The logo is new and the company has added a waterproof laminate to its line of fabrics: DVStorm, described as the most breathable membrane technology available. It adds to the other lines of waterproof products, DVAlpine and DVLite (“direct venting”). These three product variations extend the waterproof line of the company, alongside the “protective” gear for professional use, which makes up a substantial part of eVent's turnover. Chad Kelly, global product manager, declined to specify what proportion this is when talking to The Compass at the OutDoor show.
Besides the waterproof and protective lines, the third collection is called “windproof” and consists of DVWind, which has been in the market for a while, and a new material called DVStretch. The stretch material has been developed in partnership with Trapuntatura Bel Punto, an Italian specialty producer with expertise in lamination processes.
After the acquisition, the management has basically remained unchanged, notably in Europe where sales are operated by Dave Cornthwaite from the U.K. operations and by Paolo Grimoldi from his Italian base. An interesting aspect of eVent is that the company continues to manufacture in the U.S., at its own facilities in the state of Missouri.
That is notable not only because of the possibly higher manufacturing cost in the States, but because it is against the trend among ingredient brands. They usually seek to be in close proximity to their brand customers which often assemble their products in the Far East or, in the case of shoes, in Europe. Kelly explained that expenses for shipment were a minor issue, and it is considered as valuable to have the production plants close to the company's headquarters and the know-how which is concentrated there.
In its financial year 2012-13, which ended Nov. 30, Clarcor, based in Franklin, Tennessee, had sales of $1,130.8 million, down by 1 percent compared with the previous year. In the same period, net profit slipped by 4 percent to $174.6 million.