Vaude has laid out a retail concept to present its environmental approach at its customers’ points of sale. For this spring season, the sell-out of the eco friendly “Packs ‘n Bags” collection will be supported with fliers, posters, banners, displays and other point-of-sale advertising material. This initiative comes along with giveaways, events and a competition awarding the best decorated shop windows and retail space highlighting sustainable products. For the start, Vaude cooperates with Assima, an alliance of leathergoods retailers.
