Vaude has reorganized its sales force for both the Vaude and the Edelrid brands in the German-speaking countries. While Jan Lorch remains at the top of the sales management, long-time Vaude manager Hannes Mayer is now in charge of Edelrid’s sales in Germany, Austria and Switzerland, whereas Mark Cole continues to take care of the rest of the world for the climbing brand.
Markus Schelkle, previously in charge of the collection of the fashionable bag line, is now head of the “mountain sports” collection. He will get help from Uwe Bertram, since 2007 sales manager for footwear, and now additionally responsible for the “mountain sports” line as far as the sales representatives and the buying groups are concerned.
The same company introduces a new pyramid descriptor that allows retailers to see which sustainability standards the various Vaude products meet, under its policy called “Green Shape.” The top of the pyramid has products that meet the Bluesign standard in terms of both safety and ecological claims; the “eco claim” means that at least 90 percent of each product is Bluesign-approved materials.
Another category of products also fulfills this claim in terms of eco-friendliness, but not in terms of safety. The next category is for products featuring materials whose eco approval is on its way followed by the category “other products.”