VF Outdoor is introducing two new brands of backpacks, Wolf Creek and L8R, next autumn. Wolf Creek packs are geared toward younger children and will sell for $19.99 to $29.99, while L8R is aimed at teenagers and will cost $19.99 to $24.99. Steve Harden will lead the brands’ team at VF Outdoor, a division of VF Corporation. He was formerly a director of sales for Adidas.
