VF Corporation is realigning its management structure, giving more responsibilities to three relatively young executives in Europe and the U.S. following its latest acquisitions. In Europe, VF is setting up a new “coalition,” called Sportswear and Contemporary Brands EMEA, to foster the development of the recently acquired 7 For All Mankind brand in the Europe, Middle East and Africa (EMEA) region.
Martino Scabbia Guerrini, 44, is being promoted to president of the new coalition from president of VF International Sportswear and Packs. In his new role, he adds responsibility for the jeans brand in the EMEA and will continue to spearhead the Kipling, Napapijri and Eastpak brands in the region. He will continue to be based in Lugano, Switzerland.
In the U.S., the former Outdoor Americas coalition is being split into two new units – Outdoor Americas and Action Sports Americas – as its current president, Dave Gatto, quits the group. Some remember this sporting goods industry veteran from his days at L.A. Gear.
Steve Rendle, 49-year-old president of The North Face, will run the redesigned Outdoor Americas coalition, adding responsibility for JanSport and Eagle Creek. Steve Murray, the 48-year-old president of Vans, will lead the Action Sports Americas coalition, handling Reef as well. Rendle and Murray had reported to Gatto, but now they will report directly to Eric Wiseman, VF’s chairman and chief executive.