Vibram has started a partnership with DF Sport Specialist, one of the leading Italian chains of sporting goods stores. Described as the first of a series of initiatives that will be rolled out in other European countries, it will give more visibility to the Vibram name in the stores and enhance the sales personnel’s ability to explain the features of Vibram soles to the consumer. Sales technicians at Sport Specialist’s 12 mega-stores have undergone a training session at Vibram’s head office and they will wear a Vibram-Sport Specialist T-shirt, for immediate identification by customers. This will go with multi-faceted POS displays in the stores. The chain is led by Sergio Longoni, who has a long history in the Italian sports retail sector, with strong reputation for technical orientation.