With new management, Toread is set to confirm its leadership in China

Recently, Toread, the leading domestic brand of outdoor products in China, shuffled its management. The new president of this big player, which leads the market along with The North Face and Columbia Sportswear and which went public three years ago, is Peng Xin, who worked before at companies such as ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry