The purchase includes Chaco, a paddle-inspired footwear brand, and ULU, a premium brand of performance winter boots. The two brands were under the same helm before. Chaco is based in Colorado. Terms of the acquisition were not disclosed. Additionally, Wolverine acquired Cushe, a British brand for outdoor-inspired footwear.
Chaco was started in 1989 geared toward whitewater rafting enthusiasts, and grew with its success in specialty outdoor sandals. Its shoes are adjustable and have a BioCentric footbed. Its sales worldwide were over $20 million last year, with 90 percent of the revenues coming from the U.S.
Wolverine World Wide will use the purchase to build on Chaco’s sourcing and logistics infrastructure, and increase its own leadership in the U.S. while expanding Chaco internationally. Chaco will join Wolverine’s Outdoor Group, which includes Merrell and Patagonia’s licensed footwear. Employees will be kept on, and its founder, Mark Paigen, will remain as a consultant.