Wolverine To Start Strong Push For Merrell

The Wolverine World Wide group is preparing a marketing blast for Merrell in the coming year, to speed up the expansion of the outdoor brand. Merrell’s performance has attenuated the Wolverine group’s sales decline this year, and managers are banking on the outdoor brand to drive its recovery this year.

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry