Wolverine Worldwide has announced a spate of new appointments. Among others, Seth Cobb has been appointed president of the fast-growing Chaco brand. He replaces Chip Coe, who became managing director of Wolverine in Europe, the Middle East and Africa in September.
Cobb has been with the group for more than 15 years, most recently as vice president global consumer direct for the Merrell brand. He also serves as the vice chairman of the Conservation Alliance in the U.S.
At Chaco, his brief is to manage domestic distribution and growth, while leading faster global expansion and the brand's transformation from a performance water-sandal company to a lifestyle and outdoor brand. Cobb is to report directly to Jim Gabel, president of the Performance Group at Wolverine.
Wolverine has also announced the appointment of Richie Woodworth as president of the company's Lifestyle Group, which includes the Keds, Hush Puppies, Sperry and Stride Rite brands, effective Jan. 3, 2016.
Additionally, the company has appointed Scott Sincerbeaux as president of Consumer Direct. Finally, Tom Kennedy has been appointed as president of apparel and accessories, a new role which has been created to coordinate expertise and leadership of the apparel and accessories businesses for Wolverine's portfolio of global lifestyle and performance brands.
Woodworth brings more than 30 years of experience in branded footwear and apparel. He has led the global growth of the Saucony brand, part of Wolverine Worldwide's portfolio of brands since 2006. Prior to that he held various executive roles, including president of Tommy Hilfiger Footwear and president of the Greg Norman Collection at Reebok. In his new role he will directly report to Blake Krueger, Wolverine Worldwide's chairman, chief executive officer and president. He replaces Andy Simister, who is leaving the company to return to the U.K. for personal reasons.
Scott Sincerbeaux has been a leader in creating consumer experiences at retail for 30 years. He was most recently vice president of North America Retail at Godiva Chocolate. Previously, he held senior leadership positions at JCPenney, Bare Escentuals and Crabtree & Evelyn, and at a number of footwear companies including Ecco and Brown Shoe Co. His appointment as president of consumer direct is connected with the company's effort to more fully align and accelerate its consumer-direct operations and omnichannel transformation initiatives. As part of this move, the Stride Rite Children's Group will join the company's Consumer Direct division. Sincerbeaux will also report directly to Blake Krueger.
Tom Kennedy will oversee all of the Wolverine Worldwide's apparel and accessories initiatives around the world. Kennedy was most recently executive vice president of the Fossil brand with the Fossil group. He previously led the Fossil retail group and wholesale business. Prior to joining Fossil he was a division president at PacSun, vice president of U.S. apparel at Nike, and held various senior roles at The Gap. Kennedy will also report directly to Blake Krueger.