Woolpower, the Swedish brand of highly insulating socks and underwear made from Merino wool, posted a 2009 turnover of some 70 million Swedish kronor (€7.1m-$9.6m). According to Jan Molander of Scandic Outdoor, the German distributor, Woolpower grew by 40 percent. There was substantial growth in the outdoor sector, but there were also some nice extra sales to armies and other public authorities, which does cause annual sales to vary from one year to the other.
