Woolrich International posted sales of around €169 million for 2016, which represent an increase of 9 percent compared with 2015. The positive performance was driven by sales growth in all distribution channels and main markets. Woolrich International is the holding company created last year from the merger of Woolrich and Woolrich Europe. The EMEA region (Europe, Middle East and Africa) recorded an 18 percent sales increase while revenues in the Asia-Pacific region increased by 21 percent.

The company currently operates 24 stores globally, following recent openings in Tokyo and Stuttgart, and is planning to open nine new stores by the end of the year. The new locations will include Toronto, Düsseldorf and Milan, among others. According to a report by Pambianconews, the upcoming 700-square-meter flagship in Milan, located in the Quadrilatero della Moda fashion district, will serve as a pilot project for a new retail concept, which includes digital features.

Meanwhile WP Lavori in Corso, which acquired a majority stake in Woolrich last year, was awarded this year's edition of the Pitti Immagine Uomo Award at the Pitti Uomo trade show in Florence a few days ago. The award ceremony was held on June 13 at Palazzo Vecchio in the Italian city.