X-Technology is building up its own textile research and development laboratory in Asola, Italy, in order to meet the needs of advanced functional apparel. The facility is scheduled to open in this year’s third quarter. X-Technology’s manufacturing partners are already in Asola. The company says that it is putting millions of euros both into this new project and into supporting its retail partners, i.e. through new investments in point-of-sale fixtures such as soft shops as well as a newly created website with a new store locator.