All Adventure Travel articles
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News briefsSea to Summit achieves B Corp certification
The Australian outdoor equipment brand has completed B Lab’s certification process, adding a company-wide benchmark for its social and environmental performance.
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ArticleNorrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
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ArticleGoPro agrees Starman Optical merger in major strategic reset
The action-camera pioneer will remain publicly listed but move into AI infrastructure and defense under a deal that gives shareholders $285 million in cash and a 10 percent stake in the combined company.
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ArticleAirdrenaline brings FIS Big Air World Cup back to Innsbruck
A new two-day event at Innsbruck’s Bergisel will combine FIS Freeski and Snowboard World Cups with live music and urban culture.
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ArticleHow the state of Maine connects the pieces of its outdoor economy
Maine in New England treats brands, recreation, conservation and economic development as parts of one system. Could its approach hold lessons for Europe?
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News briefsGoPro promotes Brian Tratt to SVP and CFO
The action-camera company has elevated its finance chief as it continues its strategic review, which could include a sale or merger.
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ArticleMilano Mountain Show expands B2B focus for 2026
The six-day event returns in October, with four days dedicated to industry, institutional and tourism stakeholders, following its 2025 debut.
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ArticleGregory helps lift Samsonite lifestyle bags in H1
Strong Gregory bag sales helped Samsonite’s lifestyle category outperform in H1, while the planned BÉIS acquisition expands the group further beyond luggage.
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ArticleClarus Outdoor growth offsets Adventure weakness in Q2
Outdoor growth and improving underlying margins helped offset continued weakness in Adventure, while a $6.1 million tariff refund lifted Q2 earnings.
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ArticleILM strengthens outdoor focus and awards
The Offenbach trade show is expanding outdoor and travel goods, reviving awards and deepening international cooperation for its August edition.
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ArticleCanada Goose Q1 sales rise as losses narrow
The Toronto-based outerwear group increased Q1 sales by 10% and narrowed losses, as strong growth in Greater China and a wholesale rebound offset weaker demand in North America and EMEA.
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News briefsTrail of The Kings draws 1,015 runners
The UTMB World Series event at Indonesia’s Lake Toba attracted 1,015 runners from 34 countries and generated an estimated Rp52.15 billion.
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News briefsAlpine Climate Summit launches Alps Future Award
The 3rd Alpine Climate Summit gathered 200 participants in Ehrwald and presented the first Alps Future Awards for Alpine innovation.
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ArticleAku launches alpine water-awareness initiative
The Italian footwear brand is working with tourism and mountain-guide partners to raise awareness of water scarcity at alpine huts.
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ArticleThule lifts Q2 profit as organic sales grow
Thule improved second-quarter earnings and margins as organic sales rose across all product areas, led by Active with Kids & Dogs.
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News briefsToyota, onX expand US outdoor partnership
Toyota and onX are expanding their US partnership with new navigation benefits, stewardship initiatives and a creator program focused on responsible outdoor recreation.
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News briefsonX adds in-app SOS emergency service
onX has introduced an in-app emergency rescue service powered by Overwatch x Rescue, adding 24/7 rescue coordination and evacuation coverage to its navigation platform.
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News briefsAllTrails partners with Lonely Planet
AllTrails and Lonely Planet have partnered to combine trail recommendations with destination expertise through new editorial content and travel inspiration.
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ArticleNorrøna expands summer range and strengthens sales organization
Norrøna has unveiled its Spring/Summer 2027 collection, introduced organizational changes to its global sales structure and expanded its Norrøna Adventure offering.
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ArticleGoPro secures $20 million founder financing
GoPro founder and CEO Nicholas Woodman has agreed to provide $20 million in financing as the action camera maker continues its strategic review.
