All Adventure Travel articles
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News briefsAlpine Climate Summit launches Alps Future Award
The 3rd Alpine Climate Summit gathered 200 participants in Ehrwald and presented the first Alps Future Awards for Alpine innovation.
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ArticleAku launches alpine water-awareness initiative
The Italian footwear brand is working with tourism and mountain-guide partners to raise awareness of water scarcity at alpine huts.
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ArticleThule lifts Q2 profit as organic sales grow
Thule improved second-quarter earnings and margins as organic sales rose across all product areas, led by Active with Kids & Dogs.
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News briefsToyota, onX expand US outdoor partnership
Toyota and onX are expanding their US partnership with new navigation benefits, stewardship initiatives and a creator program focused on responsible outdoor recreation.
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News briefsonX adds in-app SOS emergency service
onX has introduced an in-app emergency rescue service powered by Overwatch x Rescue, adding 24/7 rescue coordination and evacuation coverage to its navigation platform.
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News briefsAllTrails partners with Lonely Planet
AllTrails and Lonely Planet have partnered to combine trail recommendations with destination expertise through new editorial content and travel inspiration.
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ArticleNorrøna expands summer range and strengthens sales organization
Norrøna has unveiled its Spring/Summer 2027 collection, introduced organizational changes to its global sales structure and expanded its Norrøna Adventure offering.
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ArticleGoPro secures $20 million founder financing
GoPro founder and CEO Nicholas Woodman has agreed to provide $20 million in financing as the action camera maker continues its strategic review.
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ArticleAustralia updates adventure activity standard
The Outdoor Council of Australia has opened industry consultation on a revised national framework for outdoor adventure safety and risk management.
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ArticleHaglöfs maps Sweden’s least-visited outdoor destinations
Haglöfs has launched a guide identifying 24 of Sweden’s least-visited natural areas, using mobile network and satellite data to encourage visitors beyond the country’s busiest destinations.
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News briefsYeti opens first European flagship store in Munich
Yeti has opened its first European flagship store in Munich, expanding the premium outdoor brand’s direct retail presence in the region.
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News briefsOutdoor Retailer expands Wild Reach creator program
Outdoor Retailer has expanded its Wild Reach creator initiative ahead of its August 2026 show, giving exhibitors access to a combined social audience of more than 11.7 million followers.
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ArticleBerghaus launches 60th anniversary DACH retail tour
Berghaus is taking its 60th anniversary celebrations on the road, inviting retailers across Germany, Austria and Switzerland to join a consumer-focused promotional tour.
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News briefsVaude and Innsbruck Tourism deepen sustainability partnership
The German outdoor brand and Austrian tourism organization are expanding their collaboration to encourage more sustainable outdoor experiences, from equipment choices and travel planning to responsible behavior in nature.
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ArticleSwitchback Spring attracts more than 1,260 attendees
The US outdoor industry gathering continued to build momentum in its second year, bringing together more than 1,200 attendees, 235 brands and retailers from across North America and beyond.
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News briefsMiiR expands into apparel and bags
The US lifestyle brand best known for drinkware is entering new product categories with its first apparel and bag collection, scheduled to launch i
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News briefsThule sees improving profitability as product launches gain traction
The Swedish outdoor equipment manufacturer expects improved profitability in Q2 as new product launches gain momentum despite continued currency headwinds and soft consumer sentiment.
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News briefsMountain House refreshes brand with 'Savor It.'
Freeze-dried meal specialist Mountain House has unveiled a new brand platform focused on the realities and rewards of outdoor adventure.
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News briefsMSR expands FreeLite tent line with Stash models
MSR has introduced the FreeLite Stash, a lightweight backpacking tent series featuring compact pole technology and improved livability.
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ArticleChristian Gisi: ‘Exped has every right to be a little louder’
After 100 days in the role, Exped CEO Christian Gisi shares his plans for marketing, distribution, organizational development and the company’s long-term independence.
