All Adventure Travel articles
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ArticleOutdoor tourism’s infrastructure challenge
FESI and POW call for better rail connections, infrastructure and industry cooperation to support sustainable outdoor tourism in Europe.
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ArticleThule Group Chairman resigns amid shareholder pressure
Hans Eckerström has resigned with immediate effect after shareholders representing 28% of Thule Group proposed a new Board Chairman.
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ArticleGregory and Faction launch ski travel collection
The two brands have joined forces on a four-piece collection of ski travel equipment, combining technical functionality with freeride-inspired design.
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ArticleDeuter restructures UK and Ireland distribution
A new distribution partnership takes effect Nov. 1 as Deuter closes SSO UK and transfers responsibility to Burton McCall.
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ArticleCycle Tourism Show 2027 expands with new specialist areas
The Italian event expects more than 300 exhibitors and introduces dedicated areas for road cycling, mountain biking and gravel.
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ArticleEOCA and outdoor companies urge EU to retain nature directives
EOCA and major outdoor brands are urging the European Commission to retain existing EU nature protection rules amid a 2026 review.
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News briefsKulkea seeks new owner as founder prepares to step back
The Massachusetts ski and travel bag specialist has appointed Bell Lap Advisors to run a sale process as its founder prepares to leave day-to-day management.
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News briefsKatadyn highlights Micropur water treatment range for outdoor use
The Swiss company is highlighting its Micropur range for treating, preserving and managing drinking water during travel and outdoor activities.
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ArticleYeti targets faster growth through 2030 with global expansion
The outdoor products company has laid out an ambitious five-year strategy centered on international expansion, new product platforms and improving profitability.
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ArticleNorrøna expands adventure travel business with new Arctic lodge
The Norwegian outdoor company is expanding further into experience-based travel with a year-round lodge and plans for a network along Norway’s Arctic coast.
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News briefsSea to Summit achieves B Corp certification
The Australian outdoor equipment brand has completed B Lab’s certification process, adding a company-wide benchmark for its social and environmental performance.
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ArticleNorrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
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ArticleGoPro agrees Starman Optical merger in major strategic reset
The action-camera pioneer will remain publicly listed but move into AI infrastructure and defense under a deal that gives shareholders $285 million in cash and a 10 percent stake in the combined company.
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ArticleAirdrenaline brings FIS Big Air World Cup back to Innsbruck
A new two-day event at Innsbruck’s Bergisel will combine FIS Freeski and Snowboard World Cups with live music and urban culture.
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ArticleHow the state of Maine connects the pieces of its outdoor economy
Maine in New England treats brands, recreation, conservation and economic development as parts of one system. Could its approach hold lessons for Europe?
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News briefsGoPro promotes Brian Tratt to SVP and CFO
The action-camera company has elevated its finance chief as it continues its strategic review, which could include a sale or merger.
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ArticleMilano Mountain Show expands B2B focus for 2026
The six-day event returns in October, with four days dedicated to industry, institutional and tourism stakeholders, following its 2025 debut.
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ArticleGregory helps lift Samsonite lifestyle bags in H1
Strong Gregory bag sales helped Samsonite’s lifestyle category outperform in H1, while the planned BÉIS acquisition expands the group further beyond luggage.
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ArticleClarus Outdoor growth offsets Adventure weakness in Q2
Outdoor growth and improving underlying margins helped offset continued weakness in Adventure, while a $6.1 million tariff refund lifted Q2 earnings.
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ArticleILM strengthens outdoor focus and awards
The Offenbach trade show is expanding outdoor and travel goods, reviving awards and deepening international cooperation for its August edition.
