All Asics articles
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News briefsAsics EMEA welcomes nine new trail runners
Asics has announced that nine new elite runners have joined its trail team. The team now consists of 48 members from around the world. The brand has welcomed Miguel Benítez (Spain), Ben Dhiman (U.S.), Romain Discher (France), Greta Garcia Moran (Spain), Julie Lelong (France), Dorian Louvet (France), Antonio Martínez Pérez ...
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ArticleChinese investment company buys Haglöfs
After the rumors were already in full swing at ISPO Munich in November, it has now been confirmed that the Swedish outdoor brand Haglöfs has a new owner: Hong Kong-based venture capital firm LionRock Capital acquired the brand from Japanese sports manufacturer Asics on Dec. 18, 2023. ”Throughout our ...
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News briefsOrthoLite launches new sustainable insole technologies
Source: OrthoLite OrthoLite HybridPlus Bio insole Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles ...
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ArticleAnta reportedly quits Better Cotton Initiative to continue sourcing cotton from Xinjiang
According to several media reports, Anta Sports has announced it is exiting the Better Cotton Initiative (BCI) to continue sourcing cotton from Xinjiang despite concerns about forced labor. Asics reportedly confirmed on Chinese social media that it also plans to continue sourcing cotton from Xinjiang. Both companies had only joined ...
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News briefs
Asics is the new title sponsor of SaintéLyon in France
Asics has joined forces with SaintéLyon , the iconic French ultra-trail event, and will be the title sponsor of the event for the next three years, starting from the 67th edition on Nov. 27, 2021. The SaintéLyon is a night winter run from Saint-Etienne to Lyon and the oldest ...
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ArticleWorn Again Technologies raises €8 million investment
Worn Again Technologies , a British technology licensing company, has secured up to €8 million in new equity capital from investors, including follow-on commitments from two of its existing strategic investors , H M Group and Sulzer . Worn Again Technologies is developing unique polymer recycling processes that ...
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Article
New chief executive for Haglöfs
(SGI) The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson . In his new role, Ohlsson ...
