China’S Outdoor Trade Becomes More Chinese

The wholesale and retail turnover of outdoor brands in China posted another record year in 2009, according to the China Outdoor Commerce Alliance (COCA). At the retail level, total sales reached 4,850 million yuan renminbi (€569.1m-$716.5m) compared with RMB 3,650 million (€428.3m-$539.2m) in 2008.

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