Columbia will boost European marketing

The Columbia Sportswear group's European business could benefit from a sizeable increase in marketing spend in the next years, after a sharp uptick in its European sales and profit margin in 2017.

You need to register to continue reading this article

Already subscribe to The Outdoor industry Compass? Sign in here


Register to continue reading

By registering today you will have access to:

  • 3 industry news articles per month

For full access and to receive in-depth news, analysis and more, become a member today

For more content and resources become a member? View our membership packages.