Companies

Icebreaker’s Josh Vaughan: “We can take market share from the synthetic base”

By Regina Henkel 21 December 2022

Josh Vaughann Icebreaker General Manager EMEA

Source: Icebreaker

Icebreaker’s General Manager EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.

Icebreaker’s GM EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.

Sign-in  if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Subscribe today

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!