Icebreaker’s Josh Vaughan: “We can take market share from the synthetic base”

Josh Vaughann Icebreaker General Manager EMEA

Source: Icebreaker

Icebreaker’s General Manager EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.

Icebreaker’s GM EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.

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