Kith and Columbia Sportswear team up again - this time for camping gear
After an outdoor lifestyle collection in 2022 and a fishing collection in 2023, Kith is continuing its partnership with Columbia Sportswear and presents the brand new Kith for Columbia 2024 collection – this time a comprehensive range of apparel, accessories and footwear designed for outdoor camping.
GMG and VF plan to open 300 stores in the next 5 years in MENA and SEA markets
GMG, a global retail conglomerate based in Dubai, has expanded its 12-year partnership with VF Corp. Under a newly agreed distribution and retail development agreement, GMG will expand the presence of VF brands in the region over the next five years through a growing network of new mono-brand partner stores ...
Fjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes almost 1,600 brands ...
Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced its ...
Wolverine progresses with turnaround, but faces further setbacks
Six months on the job, Wolverine Wordwide President and CEO Chris Hufnagel had to oversee changes in many aspects of the group’s overall business, including excess inventory, shedding businesses, lowering debt levels, and improving the supply chain. Progress has been made, but the turnaround will take more time to complete ...
Fjällräven Classic celebrates 20 years with new UK route and new country
In 2024, the Fjällräven Classic celebrates its 20th anniversary. To mark the occasion, the extraordinary trekking event is expanding to Chile for the first time. In addition, the Fjällräven Classic UK will take place in the English Lake District National Park.
VF appoints Caroline Brown to the board after aligning with activist investor Engaged Capital
VF Corp. has appointed Caroline Brown to the company’s Board of Directors, effective Feb. 14, 2024. The appointment follows constructive discussions with VF’s shareholders, including Engaged Capital, LLC. VF also intends to appoint an additional independent director in the near future by mutual agreement with Engaged Capital and will give ...
Fenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
Columbia’s Omni-Heat Infinity is going to space
Omni-Heat Infinity, a heat-reflective technology developed by Columbia Sportswear, will fly into space with the upcoming launch of the Nova-C lunar lander from Intuitive Machines, a space exploration company focused on advancing the commercial use of the moon. In lab simulations leading up to this launch, Intuitive Machines researchers have ...
The North Face, EMEA stronger in ‘challenging’ VF quarter
VF Corp., whose current portfolio includes The North Face (TNF), Vans, Timberland and Dickies, among others, initiated a strategic review of its brand assets after reporting disappointing Q3 results “across the board” that included double-digits declines in total sales, wholesale revenues and for three of its main brands. The group, ...