Columbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.
Romain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
Columbia unveils Endor collection
The outdoor brand expands its Star Wars partnership with its largest Endor-inspired capsule yet, blending cinematic design cues with technical apparel.
Columbia Sportswear appoints new co-Presidents
The outdoor apparel company advances its leadership succession with two seasoned executives now sharing top roles.
Saucony and Merrell power Wolverine’s Q3
Running and outdoor momentum from Saucony and Merrell drives double-digit growth in Wolverine’s Active Group, offsetting softness in Work.
Wolverine Worldwide details 2024 sustainability progress
The Michigan-based footwear group outlines 2024 achievements across people, planet, product, and purpose in its latest sustainability report.
Hoka and Teva fuel Deckers’ steady Q2 growth
The California-based footwear group posted another solid quarter, driven by Hoka’s double-digit growth and Teva’s continued relevance in a diversified brand mix.
Mammut and Nigel Cabourn honor 1969 Eiger ascent
The Swiss outdoor brand and the British designer pay tribute to the historic Japaner-Direttissima route and its only female climber, Michiko Imai.
Global athletic footwear market: Outdoor-linked brands among key winners in 2024
Based on fresh data from SGI Europe, the global athletic footwear market grew by 5% in 2024, with several outdoor-oriented brands among the biggest winners.
VF Corporation 2025 Responsibility Report
The group behind several global outdoor brands reports early milestones in waste reduction, regenerative sourcing and community impact.
