All Consumer behavior articles
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News briefsGen Z and Alpha reshape global fashion spending
Boston Consulting Group and a fashion media brand analyzed how younger generations are transforming spending behavior, loyalty and brand discovery.
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ArticleGlobal survey reveals consumer overload threatens brand loyalty
A new global survey highlights how excessive brand communication and digital saturation are eroding consumer trust and loyalty worldwide.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
