The latest news, analysis and data on corporate strategic initiatives, the latest mergers and acquisitions, IPOs, insolvencies and cooperations in the outdoor industry.
Lenzing updates ownership after capital increase
B&C and Suzano retain 52.25% of voting rights, while Suzano’s parent company acquires a direct stake and Goldman Sachs holds 5.86%.
Elan prepares global rebranding for 2027/28
The Slovenian ski manufacturer is introducing a new identity and logo as part of a broader strategic repositioning.
French outdoor industry eyes 2030 Winter Games
Industry leaders and government representatives met in Annecy to discuss export opportunities and preparations for the 2030 Winter Games.
Roots completes C$161m take-private deal
The Canadian lifestyle brand enters private ownership following its acquisition by Marquee Brands, with CEO Meghan Roach stepping down.
Asics opens $25m US innovation lab
A new research partnership explores advanced footwear technologies, including bio-inspired designs for challenging terrain.
ATG completes Lowe Alpine acquisition
The Chinese brand operator has finalized its acquisition of Lowe Alpine and outlined plans to rebuild the brand’s trekking and backpack business.
Burton celebrates 50 years with archival collections
The snowboard brand marks its 50th anniversary with limited-edition collections, archival resale pieces, documentaries and events.
Reusch acquires winter glove brand Level
The Italian glove specialist is taking over Level, aiming for double-digit growth while retaining the brand’s identity and product expertise.
Bosch to establish independent Mobility subsidiary
Four new subsidiaries will take over major German operations from August 2027, affecting approximately 62,500 employees.
Jack Wolfskin: Back to its roots, seeking growth
Susa Schreiner examines how Jack Wolfskin aims to restore growth under Anta through thru-hiking, specialty retail and a younger audience.