Wolfgang Greiner

Wolfgang Greiner

Wolfgang Greiner, based in Munich, has been working in the sports and outdoor industry for over 30 years as an editor and publisher, both in B2B and B2C. Highlights of his career include the first European snowboard B2B magazine called European Snowboarding Business (published by b&d publishing, Hamburg) in the mid-1990s, the first ISPO live webcast in 1999 that he orchestrated as European Editor for the US website extremsports.com, the ispo_news quarterly and daily show floor newspapers for Messe München from 2001 until 2010, the successful launch of SkiPresse magazine, distributed free of charge through ski retailers as a link between the industry, the trade and the end consumer (a concept he brought to Europe from Canada in 2001) and the launch of a digital travel app magazine, RoadTrip, in 2013. In 2019, he joined EDM's new owners as a freelancer to support the redesign and evolution of The Outdoor Industry Compass and SGI Europe as managing editor.

Contact info

+49 (0)89 127 108 22
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    World Ocean Day: Patagonia launches global conservation campaign


    June 8 is World Ocean Day, a day that should remind everyone of the major role the oceans have in everyday life because they are the lungs of our planet, a major source of food and medicine, and a critical part of the biosphere. Therefore, Our future is closely linked ...

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    WNDR Alpine introduces first apparel collection, with 100% petroleum-free moisture control


    WNDR Alpine, an outdoor B-Corp founded by biotech company Checkerspot, is launching the Phase Series, an eco-friendly activewear line featuring ingredients derived from microalgae. The Phase Series builds on WNDR Alpine’s success in developing backcountry skis and snowboards that feature high-performance materials derived from microalgae.

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    Vaude MD Antje von Dewitz calls for strong EU supply chain law


    With the EU supply chain act CSDDD scheduled to be adopted, Vaude and its MD Antje von Dewitz have welcomed the planned mandatory due diligence.“This is an important decision that I feel strongly about.”

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    Primus and Silva with joint sales subsidiary for Germany, Austria


    After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...

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    Bleed fears business shutdown, attempts rescue via transparency and community support


    Bleed, the sustainable outdoor label from southern Germany, should be celebrating its 15th anniversary this year. However, in an open letter/video on the brand’s website and Social Media (German-language video below), founder and CEO Michael Spitzbarth addresses his customers and asks, “Is real sustainable fashion threatened with extinction?” The reason ...

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    Is this the end of PFAS?


    What does the announced Oeko-Tex ban on the use of PFAS in textiles and footwear mean for the industry and the future of waterproof clothing and footwear? Our article explains the latest changes and lists alternative weatherproof solutions already available. So what is the future of PFAS? Do the recent ...

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    What to expect at ISPO Munich in November 2022


    Tobias Gröber, head of ISPO Group, revealed the latest plans for the upcoming ISPO Munich from Nov. 28-30 and gave an interesting outlook on the sports market in general.

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    OutDoor by ISPO 2022: The show is back. And so is the business community.


    On Tuesday, June 14, the OutDoor by ISPO in Munich ended. The trade show was also representative of the relaunch of the ISPO Group’s sports trade shows after two and a half years of the Covid pandemic. Surprisingly for many, Messe München placed the show in the Munich Order Center ...

  • Online Brands Nordic AB has acquired Isbjorn of Sweden

    Online Brands Nordic completes acquisition of Nordic Kidswear and Isbjörn of Sweden


    E-commerce specialist Online Brands Nordic AB has finalized the acquisition of Nordic Kidswear AB, which includes Isbjörn of Sweden, the sustainable Swedish outdoor children’s clothing brand, as previously announced in January. Founded in 2005 by Maria Frykman and Camilla Schmidt, Isbjörn of Sweden has an undisputed reputation for producing highly ...

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    Solo Brands with very profitable 2021


    Solo Brands Inc., the U.S. company that began trading on the New York Stock Exchange in October 2021 and owns several DTC-focused brands, announced its financial results for the three and twelve-month periods ended Dec. 31, 2021. The operating results in 2021 include the activity of Oru Kayak, Isle Paddleboard ...

  • Isbjorn is committed to becoming net zero

    Isbjörn aims to reduce CO2 emissions by 50% by 2033, become net zero by 2045


    Outdoor children’s clothing brand Isbjörn of Sweden has set out its ambitious sustainability pledge, which includes bold net zero targets, the complete elimination of microplastics and becoming a fully circular brand. Isbjörn is firmly committed to reducing its emissions by at least 50 percent by 2033, with an ambitious goal ...

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    Sustainable apparel brand Ecologyst partners with Indigenous Tourism BC


    Indigenous Tourism BC (ITBC), a non-profit organization working to expand and promote sustainable, culturally rich Indigenous tourism in British Columbia, Canada, and sustainable apparel brand Ecologyst announced the formation of a partnership aimed at educating consumers about better ways of living, which includes a commitment to Slow Fashion and Slow ...

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    Mountain Hardwear expands its leadership team


    Mountain Hardwear, a wholly-owned subsidiary of Columbia Sportswear Company, has announced three internal promotions, including a new vice president of product line management and merchandising, and two new hires. In 2021, Mountain Hardwear experienced tremendous growth over the past year, including a 33 percent increase in net sales and a ...

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    Construction of the new Dynafit headquarters has begun


    In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...

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    Haglöfs reports record year


    Haglöfs has announced – without releasing figures – that it achieved strong sales and record profits in 2021. The company attributes the positive performance to continuous improvements in its brand experience, products, and distribution channel mix. Haglöfs has also raised the bar for its sustainability work with an ambitious new ...

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    Porsche gathers even more e-bike power


    After unveiling its first e-bike under the Cyklær brand with partner Storck Bicycle in 2021 and acquiring a majority stake in e-bike manufacturer Greyp Bikes the same year, Porsche continues to invest in its non-automotive future, particularly in the fast-growing e-bike market. The Stuttgart-based sports car manufacturer has now announced ...

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    Calida completes sale of Millet Mountain Group


    As previously reported, the Calida Group in late December received a binding offer from Jean-Pierre Millet, together with Inspiring Sport Capital, to sell the Millet Mountain Group, which includes the Millet and Lafuma Outdoor brands. Calida now reports that it has received the final approval of the French work council ...

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    Worn Again envisions textile recycling facilities directly in urban centers


    Worn Again Technologies (WAT), a UK-based technology licensing company that is a signatory to and major contributor to the UNFCCC’s Fashion Industry Charter for Climate Action, is looking to develop textile recycling facilities that are integrated into the urban ecosystem.

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    Oberalp becomes distributor for 2117 of Sweden in 13 countries


    The Italian Oberalp Group has taken over the exclusive distribution of the Swedish outdoor clothing brand 2117 of Sweden for Italy, Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo, Spain, Andorra and France as of the beginning of this year. The agreement between the parties took place early last ...

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    Woom Bikes with new management


    Mathias Ihlenfeld has taken over the overall management of Austrian children’s bicycle manufacturer Woom as CEO at the turn of the year. Born in Germany, Ihlenfeld founded Woom USA in 2014. With an uncompromising focus on DTC retail and customer service, he succeeded in making Woom one of the fastest ...

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