100 years of Lowa: Another record year and the search for new target groups


With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.

The mountain footwear company Lowa is celebrating its 100th anniversary this year. Matching the celebratory mood, the company’s business figures are once again impressive. The Lowa Group, including its subsidiaries in Austria and Switzerland, had another record year in 2022. With over three million pairs of shoes sold, Lowa generated sales of €235.7 million in 2022 (compared with €229.3 million in 2021). We talk to CEO Alexander Nicolai about expanding capacity, new product segments and sustainability strategies. This is exclusive content for Outdoor Industry Compass subscribers only.

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