Regina Henkel
ArticlePatagonia & environmental activism: Leading towards significant change
Read in our latest interview why the US outdoor brand sees activism as core business – and what its European sustainability lead will share at the Outdoor Impact Summit in Munich.
ArticleAdele Stafford: How Worldly measures emissions at product level using supplier data
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
ArticleKlättermusen expands retail network, becomes tour operator
Swedish premium outdoor brand Klättermusen is is looking to expand its retail presence and increase its customer touchpoints. It has just opened its first store in Munich, Germany, with more to follow.
ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
ArticleNemo Equipment: ‘We are less affected by cautious consumer habits’
This is how the US equipment company Nemo plans to conquer Europe – and why hesitant consumers aren’t a problem.
ArticleGeorgina Kirby: "At Kari Traa we resonate with women"
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
ArticleCEO Revolution Race: “We want to be the most recommended outdoor brand in the world”
Things could hardly be going better for Swedish DTC outdoor brand Revolution Race: International expansion is progressing rapidly; sales are growing at a steady double-digit rate – and all this at a time when consumers are taking a closer look at what they spend their money on. CEO Paul Fischbein talks about the success story of his company.
Article100 years of Lowa: Another record year and the search for new target groups
With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.
ArticleMammut CEO Heiko Schäfer: “We are not a fashion brand”
Heiko Schäfer’s move to CEO of Mammut was one of the most talked about executive appointments of last year. It is not often that a C-level manager switches from the fashion industry to the outdoor business. His background makes Schäfer’s assertion in our exclusive interview even more important: He does ...
ArticleMatthias Gebhard: “We repeatedly achieve constantly better results through micro-optimization”
For the Bergfreunde co-CEO, there’s no magic formula, but there are certainly some key strategies. Matthias Gebhard shares his best with us.
ArticleShoes and sustainability: For Aku footwear the two belong together
Sustainability in the footwear industry is still in its infancy but one pioneering Italian brand isn’t shying away from the difficult issues
