Merrell: ‘“We build for the mountains – and the pub’

Jonny Quint_2025_1_JQ4_0111 Kopie

Source: Merrell

In our exclusive interview with Tim Selby (VP/GM Europe) and Jonny Quint (EMEA Product & Marketing Director), we discover how the US outdoor footwear brand Merrell is reshaping its EMEA strategy by blending performance roots with lifestyle relevance and urban growth.

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