US outdoor gear collective Revelyst Inc. officially opened the Bozeman Innovation Center in Bozeman, Montana. The updated facility – previously the longtime headquarters of Simms Fishing Products – now serves as headquarters for Revelyst’s Outdoor Performance platform and will host key brands such as Simms Fishing Products, Bushnell, Blackhawk and Stone Glacier. The Innovation Center centralizes operations, including R&D, sales, marketing and finance, for these and other brands like Camp Chef and Primos, as well as supporting the company’s tactical-focused Project Freedom initiative. Simms will continue to produce its American-made waders at the site, preserving the location’s legacy.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center,” said Eric Nyman, CEO of Revelyst. “This facility embodies our vision for collaborative innovation.”
The reimagined building also brings together local teams under one roof, consolidating Bozeman-area operations for enhanced efficiency and shared expertise. The goal is to create a collaborative environment that fosters innovation across categories including fishing, optics, tactical equipment and outdoor apparel.
According to Revelyst Outdoor Performance President Jordan Judd, “We’re redefining what the outdoor industry means to this community.”
