Lycra launches campaign for new bio-derived Lycra fiber

(c) The LYCRA Company 2024. Modell beim Yoga im Maisfeld__

US fiber and technology solutions specialist The Lycra Company launched an integrated media campaign on Earth Day (April 22) to promote the upcoming launch of bio-derived Lycra fiber made with Qira. The sustainable fiber solution will be available in early 2025 and is the result of a unique collaboration with ...

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