Deuter has joined forces with the tourist board of Jordan to promote the Arab country’s wild outdoor arena and “SL,” the company’s line of backpacks especially designed for women. The brand invites 10 women to an outdoor camp in Jordan where these winners of a lottery can test Deuter’s backpacks, sleeping bags and accessories. Jordan’s tourist board and Deuter are running an in-store promotion campaign at selected stores in Germany through June and July. The participating retailers are Engelhorn in Mannheim, Globetrotter in Cologne, Schuster in Munich and Larca outside Stuttgart. Part of the campaign is also to collect donations for the Jordan River Foundation.
