Dynafit moves into the summer business

Starting with summer 2012, Salewa's ski-touring brand Dynafit will offer a summer collection. According to Heiner Oberrauch, the brand's owner, the line targets those customers who enjoy Dynafit in winter and want to take advantage of the brand during their summer activities as well.

Already subscribe to The Outdoor industry Compass? Sign in here.

barrier_image_OIC

Subscribe today! It’s time to get you on board.

Subscribe today for just €1 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now