All EOC articles
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News briefsK2 Sports Europe rebrands for unified global strategy
The rebranding aligns European operations with the Elevate Outdoor Collective’s global vision, creating a more cohesive and efficient structure.
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ArticleElevate Outdoor Collective names new CEO
EOC promoted COO Josée Larocque to CEO, marking a leadership shift aimed at driving innovation and global growth initiatives.
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ArticleNew Global Sustainability Manager at Elevate Outdoor Collective
Source: EOC Michael Knye, Global Sustainability Manager at Elevate Outdoor Collective (EOC) Elevate Outdoor Collective (EOC), the umbrella organization for twelve outdoor and winter sports brands, including Völkl, Dalbello and Marker, appointed Michael Knye as the company’s first Global Sustainability Manager. Effective March 1, 2024, Knye is ...
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ArticleElevate Outdoor Collective launches Collective Progress Initiative
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
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ArticleElevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
