Cycling industry veteran joins POC as new CEO


Source: POC

POC, the Swedish manufacturer of helmets, eyewear, protective equipment and apparel founded in 2005, has appointed Derek Bouchard-Hall as its new CEO, effective immediately. He succeeds Jonas Sjögren, who served as POC’s CEO since early 2017, and will be based at the company’s Stockholm headquarters.

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry