New CEO at Primus-Silva

Silva - Primus

The Swedish outdoor equipment company Primus-Silva has appointed Jonas Sjögren as its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company to pursue new professional challenges. Sjögren and the Primus-Silva management team will work closely together to lead the ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry