Mathias Ihlenfeld has taken over the overall management of Austrian children’s bicycle manufacturer Woom as CEO at the turn of the year. Born in Germany, Ihlenfeld founded Woom USA in 2014. With an uncompromising focus on DTC retail and customer service, he succeeded in making Woom one of the fastest growing bike companies in the U.S. Just recently, he expanded Woom’s U.S. headquarters in Austin, Texas, to serve North America, Woom’s most important growth market. Last year, just under 45,000 bikes went to U.S. customers via direct online sales. Just eight years after its founding, the 500,000th overall Woom bike rolled off the production line in 2021. Expansion into new markets is on the agenda for 2022, to be achieved with the help of operational changes and a new management structure.

Woom’s new CFO is Paul Fattinger. The long-standing partner at BDO Austria specializes in scaling companies. After career stints at KPMG and the Boston Consulting Group, Fattinger orchestrated the merger of Woom USA and Woom Europe into “one woom,” a global brand, in 2021. In his new role as managing director of finance and strategy, he is responsible for ensuring a solid financial structure and the strategic direction of the company.

The new management trio is completed by Martin Bartmann as interim COO. He will be responsible for optimizing logistical processes and securing the supply chains. Bartmann takes over from Guido Dohm, who will focus on the development of Woom’s European production and assembly site in Świebodzin, Poland, as well as the fully automated production of bicycle frames and forks in other Eastern European countries. With a number of specialized engineering, technology and automation partners, the engineering graduate and supply chain expert will push the development of a new bicycle cluster in the middle of Europe. Reshoring for shorter delivery times, for improving product availability and contributing to sustainability are topics that will play a central role for the company.

In the course of the management reorganization, the two Woom Europe founders, Ihlenfeld and Christian Bezdeka, are withdrawing from day-to-day operations. In the future, they will devote their attention as advisory board members and co-owners to the vision and long-term strategic development of the brand as well as the future of the product portfolio.


Source: Woom

from left to right: Martin Bartmann, Mathias Ihlenfeld and Paul Fattinger